Is the guy from unnecessary inventions gay
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With the help of an American journalist, Kawakami launched the International Chindōgu Society and spread the gospel of useless inventions across the world.
Kenji Kawakami demonstrates two of his inventions: A “Hayfever Hat” that dispenses toilet paper, and an alarm clock designed to keep users awake.
He’ll spend the day mocking up designs, printing out plastic parts, and photographing the final inventions with a makeshift camera setup.
When I called him on a recent Tuesday afternoon, he was working on his latest project: An attachment that allows you to use your shoe as a cupholder while sitting cross-legged. A few days later, it had 26k likes on Instagram.
How does he come up with such ridiculous ideas?
“These inventions are all I ever think about,” he says.
Using Alibaba, he formed a manufacturing partnership overseas and began outsourcing his beanie production to China.
“I remember rolling up to the seaport to pick up my first order,” he says.
You can find all of them on Instagram where Benedetto shares his growing collection of useless products. (He later had to change the name from “Croc Gloves” to “Gator Gloves.”)
Benedetto proudly displays a cease and desist letter he received from Crocs (Matty Benedetto)
On a typical day, he’s up at 5:30am and in his mad scientist lab by 8.
Carefully fill each compartment and chow down.
Unnecessary Inventions by Matt Benedetto
The FurRoller™️ Start telling all your friends that you got a dog and cover all your clothes in fur. Conveniently scratch your calves anywhere & anytime.
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“I despise materialism and how everything is turned into a commodity,” he once told a reporter.Over the years, he refused to capitalize on the success of Chindōgu, donating proceeds from books to charity.
“I really just kind of hack it together. Sometimes, I have to stand still while taking a photo, or the whole thing will fall apart.”
This small investment has landed him viral internet fame, guest appearances on talk shows, and more than 2m followers across his social channels. In one corner, there are 5 3D printers and a Glowforge laser cutter; in another, an assortment of spray paint cans and filaments.
But the creations that line his shelves tell a different story.
On Benedetto’s self-described “wall of unnecessary,” you’ll find a world of whimsy: Pants with transparent pockets that are designed to hold slices of pizza; a mini-bed for an iPhone; a solar-powered t-shirt; gloves fashioned to look like Crocs.
Any serious entrepreneur knows that you shouldn’t create solutions to problems that don’t exist.
Soon, he was getting so many requests that he decided to launch his own business.
Matty Benedetto sporting some of his early ski wear (Ida Benedetto)
At 15, he gathered up his savings from a summer lifeguard job, formed an LLC, and built a website. But Benedetto has made a full-time living out of doing just that.
Benedetto’s inventions are partly a critique of modern capitalism.
The list of its authors can be seen in its historical and/or the page Edithistory:Matty Benedetto. “Just start something and share it with the world. Illuminate the way as you check and protect yourself from a home invader.
Unnecessary Inventions by Matt Benedetto
The Anywhere Hook ™️ Your personal coat hook that goes with you anywhere that you go.
Unnecessary Inventions by Matt Benedetto
The Finglonger™️ Reach new heights like never before!
“It could be the smallest little thing that happens in my daily life — walking down the street and seeing someone do something a very particular way. We barely fit everything in the car.”
Benedetto grew the company into a premier ski brand, which he ran out of his dorm room while studying marketing at Saint Michael’s College in Vermont.
When sales eventually flatlined, he pivoted the company into a tech accessory brand.
References
This article "Matty Benedetto" is from Wikipedia.